Sales Director US

Full Time
Questar ( is a cutting-edge global AI-driven company providing predictive vehicle health solutions for OEM’s, Tier 1 suppliers & fleets. The technology comprises analytics software, advanced telematics, and years of accumulated big data on automotive pain points.

The company was founded in 2021 by a merger of two autotech players: Traffilog and SafeRide Technologies, which combined innovative R&D and predictive AI teams and data with a modular full stack tailored to the customer’s ecosystem. This created a rapidly growing technology powerhouse with a business deployed in 20 countries and three manufacturing hubs: two sites in Israel and one site in MI, North America.

Questar is backed by leading international VC funds in three rounds with an existing and stable revenue stream coming from several major key accounts – Global Tier 1 multinationals and OEMs. The Management Team have a vision, relevant experience, have a strong business acumen and a fantastic work culture which allows every contributor to be heard and listened to. 

The Position
We are looking to find a Sales Director to lead and enhance the company’s business across the US.
The business in the US is currently focused on several major commercial vehicle accounts, OEM hubs and Tier1s. We are seeking an individual contributor, a hunter by instinct and with a customer-facing experience in the commercial vehicle industry to unleash the potential and grow the revenue, opening doors to major OEM hubs and Tier1 suppliers.
Going forward, this role will be backed up by VP Global Sales, who is ready to coach and mentor the right person and grow them into an exceptional high-tech professional with in-depth knowledge of IoT and Software business in the industrial space.
The ideal candidate will be a self-starter with a can-do attitude, having a deep understanding of the automotive industry, a proven track record of developing business opportunities with commercial vehicle companies driving sales growth and managing customer relationships, and with some innovative or technological component in the product they have been promoting.
The compensation will be competitive, and the success factor will be uncapped, the package will include options, 401K and health coverage. The position is remote with ~40% of travel.
Key Responsibilities
Business Development:
  • Identify and target potential customers within the current customers and the wider automotive industry
  • Develop and execute tactical plans to drive business growth and market penetration
  • Collaborate with the product development team to ensure that the AI technology aligns with customer challenges and market needs
  • Stay up to date with industry trends, technologies, and competitors to identify opportunities

  • Build and maintain a robust sales pipeline
  • Achieve and exceed revenue goals
  • Conduct product presentations and demonstrations to potential customers
  • Negotiate contracts and pricing agreements with clients
  • Provide accurate sales forecasts and reports

Market Research and Analysis:
  • Analyze market trends, customer needs, and competitive intelligence to refine sales and business development strategies
  • Develop a deep understanding of the US automotive commercial vehicle market and its key players

  • 7 plus years of experience in business development, sales, and account management in the commercial vehicle industry in any market with some innovative component
  • Knowledge and experience within the US automotive market, including key contacts and industry trends
  • Familiarity with AI technology and its applications in the automotive sector is a plus but not obligatory
  • Results-oriented and can-do with a track record of meeting and exceeding targets
  • Excellent communication, negotiation, and interpersonal skills
  • Ability to work independently and as part of a cross-functional team
  • Ability to effectively influence others who do not report directly
  • Bachelor’s degree in business, Sales, Marketing, or a related field
  • Experience working with bluechip enterprises
  • Ability to travel about 40% of the time


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